Guides
Guides to AI search visibility.
Short, honest guides for owners of local service businesses. Start with the pillar guide if you are new to this.
All guides
- How to rank on ChatGPTThe pillar guide. How ChatGPT picks local businesses and the fix list that improves your odds.
- ChatGPT SEOWhat ChatGPT SEO means for a local service business and how it differs from Google SEO.
- AI search optimizationOne foundation for ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode and Claude.
- Answer engine optimizationA plain explanation of AEO and how to write FAQ content assistants can quote.
- Generative engine optimizationWhat GEO means, why local businesses should care and what the work looks like.
- AI visibility auditOur audit at no cost: whether ChatGPT names you, who it names instead and the top fixes.
- AI SEO vs traditional SEOA side by side comparison and why a local business needs both. Google Maps still matters.
- llms.txtWhat llms.txt is, its honest status and how we use it as a low cost extra.
- Schema for local businessSchema markup for local business: the types that matter and a short JSON-LD example.